Tesla has kicked off the 8th price change of 2023 as of last night. This latest price change affects the Tesla Model X and Model S only. This time switching things up, Tesla has actually increased prices. In a surprise move, Tesla has just increased prices on both the Tesla Model X and Model S. Both LR and Plaid versions of Model X and Model S were impacted by the same $2,500. This comes just a day after the earnings call when Tesla reported out lower than expected Gross Margin. Tesla had given guidance in the recent past that they would not fall below 20% Gross Margin. Well Elon Musk did just report out a 19.3% margin for Q1, which is a chunk lower than the previously communicated floor. Due to the Global Macro environment, Tesla has prioritized volume, through price, to build growth over profitability. Elon Musk did state that this was the short term direction Tesla was moving towards, and we have seen evidence of this with a number of significant price reductions in this first 4 months of 2023. In addition to the $2,500 increase on the Model X and Model S, Tesla is now offering free unlimited Supercharging for all deliveries of new Model S and Model X. This new benefit is being given to deliveries of New Model X and Model S customers from April 20th until June 30th. Following Q1 where Tesla produced nearly twice as many Model S and Model X as they delivered, it is surprising to see a price increase. The Free Unlimited Supercharging for 3 years makes more sense in a situation like this. Had Tesla offered the Free Supercharging and not raised prices, I think this would make more sense on the surface. With that said, it appears Tesla has found the floor price they are wanting to stick with for the Model X and Model S. Giving free Supercharging miles away, but doing it via a price increase, doesn't really move the target, other than pushing out costs later via utilization of the Supercharging network. With the continued rapid price changes and offerings from Tesla, it makes it very difficult for Tesla Model Y, Model 3, Model X and Model S customers to feel confident in ordering. It also makes existing owners feel disenfranchised and less likely to remain loyal customers. Tesla needs to tread lightly and be cautious moving forward with continued swings in prices, both up and down. Join this channel to get access to perks: https://www.youtube.com/channel/UCBsANJdoKs-BVz-kLT2BeVQ/join Follow us: Twitter @BeardedTesla https://twitter.com/BeardedTesla Instagram BeardedTesla https://www.instagram.com/beardedtesla/ Accessories DIY PPF Pre Cut Kits Save 20% with code "BTG" https://driveprotected.shop Floor Mats, 3DMAXpider use code BTGMAX for $10 off - https://www.formytesla.com/product/maxpider-all-weather-custom-fit-front-and-rear-seats-and-optional-frunk-and-trunk-floor-liners-for-model-y/ DIY Ceramic Coat use code BTGCC for $10 off - https://www.formytesla.com/product/nanoglass-ceramic-coating-diy-detailing-kit-provides-high-gloss-5-years-durability-model-y/ Mattress use code BTG for $10 off - https://www.formytesla.com/product/portable-tri-fold-6-thick-mattress-sleep-in-tesla-home-guest-bed-model-y/ Hansshow Power Frunk use code BTG for 15% off - https://www.hautopart.com/product/model-y-power-frunk-trunk-kick-sensor/ Matte Screen Protector - https://amzn.to/3o7IaLN Clear Screen Protector - https://amzn.to/35bhD7E Center Console Cover - https://amzn.to/31oIYlO iPad Holder - https://amzn.to/2YLBbgZ Mobile Connector Organizer - https://amzn.to/3iiUkOP Car Seat Covers - https://amzn.to/2Vsc9kX Phone and Glasses Holder - https://amzn.to/2IQcnzb iPhone Charging Cable - https://amzn.to/3svnEG5 Roof Sunshade - https://amzn.to/3geCUVi Filming Equipment Canon M50 - https://amzn.to/3lqNfww Sigma 16mm Lense - https://amzn.to/2SDHE9E 128 GB Pro SD Card - https://amzn.to/3nv242V GoPro Hero 8 - https://amzn.to/38mwltO GoPro Tripod - https://amzn.to/3dPO7GK GoPro Media Mod - https://amzn.to/2YJlbMl GoPro Suction Mount - https://amzn.to/3eI67UO Microphone - https://amzn.to/2ZmZlgN As an Amazon Associate I earn from qualifying purchases If you are ready to order your new Tesla, don't miss out on your free 1,000 miles Supercharging by using my referral code - https://www.tesla.com/referral/justin35851
