Over 40% of people have accepted a ride from people who have been drinking. This is because many people choose designated drivers based on arbitrary reasons: the one with more experience, the one who enjoys driving the most or the one who volunteers. As a result, many people choose a designated driver who ends up drinking. With the help of Max Verstappen, Double F1® World Champion, we want to empower our consumers to make the right choice: the only designated driver that should be chosen is the one who is not drinking. Unless it’s Heineken® 0.0, of course. #WhenYouDriveNeverDrink #Heineken00
