How Maserati CEO Davide Grasso Electrified The Luxury Italian Automaker | Forbes

Since 2019, the former Nike executive has returned Maserati to profitability with a plan to produce a complete line of EVs by 2025—and possibly go public. Maserati CEO Davide Grasso discusses his plans for the iconic brand’s future. Grasso unveils groundbreaking strategies in electric vehicles and luxury market, aiming to reposition Maserati at the pinnacle of automotive excellence. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.