Why Marriott, Hyatt And Other Hotel Giants Are Going All In On All-Inclusive Res

The world’s largest hospitality brands are embracing inclusive pricing—along with luxurious perks like butler service, foreign language classes or a yacht. Like flare jeans and flip phones, travel fads often boomerang back, but never in exactly the same way as before. All-inclusive resorts are currently enjoying an enormous surge in popularity–minus the mediocre buffets, bottom-shelf piña coladas and cheesy entertainment from decades past. This new wave of all-inclusives is all about luxury, offering a raft of enticements from gourmet à la carte dining to personal butler service to high-end experiences unique to their locales. Notably, many of these properties are being launched by luxury hospitality brands entering the all-inclusive arena for the first time. Chalk it up to a post-pandemic shift in the consumer mindset, driven by sky-high travel demand coupled with major decision fatigue. “People are really looking for no surprises when it comes to what’s included,” says Brian King, president of Marriott International's Caribbean and Latin America region. “They want to just go and discover, enjoy and they really want to pay once and be done.” While all-inclusive is not a new segment, he continues, “I think the trends have changed pretty dramatically.” Read the full story on Forbes: https://www.forbes.com/sites/suzannerowankelleher/2023/04/14/marriott-hyatt-all-inclusive-resorts/?sh=7b92a1e716d2 Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.