We are firmly in the era of artificial intelligence, which means we have technology to digitally resurrect dead artists for new projects – but does that mean we should? Tupac’s hologram performed at Coachella back in 2012 and nearly a decade later Whitney Houston’s toured across Europe. And while they’re still alive, ABBA Voyage is selling out night after night in London. It’s one thing for artists to be animated speaking their own words and singing their own songs. It’s another when they’re being used as tools to create something entirely new, that they had absolutely no say in. And there are a lot more troubling examples of how the slow acceptance of deepfakes is leading us down a scary road. If you like this video, subscribe to our channel and support us by becoming a Taker or joining our Patreon for amazing perks like early access and custom polls! Become a Taker: https://bit.ly/jointhetake Join our Patreon: https://www.patreon.com/thetake Watch our TikTok: https://www.tiktok.com/@thisisthetake Bonus Content and Articles: https://www.the-take.com Follow our Socials: https://linktr.ee/thisisthetake CHAPTERS 00:00 Is AI resurrection ethical? 01:05 When bringing actors back is NOT okay 03:59 The proper ways to pay respect 07:41 Repurposing an image without consent 09:51 The dangers of deepfake technology CREDITS Executive Producers: Debra Minoff & Susannah Mccullough Chief Creative Director: Susannah Mccullough Associate Producer: Tyler Browner Writer: Harry Harris Narrator: Alani Waters Video Editor: John Clark