The song "It Must Be Love" by Alan Jackson is about the feelings of love and how they can overpower and consume someone. The lyrics describe the physical sensations that come with being in love, such as feeling hot and cold and being unable to sleep at night. The singer is convinced that this feeling must be love, as there is nothing else that could explain the intensity of their emotions. Throughout the song, the singer expresses their longing for the person they love and how they cannot stop thinking about them. They compare their love to flying like a dove and falling like a sparrow, emphasizing the unpredictability and excitement that comes with being in love. Overall, the song portrays a feeling of joy and happiness, with the singer feeling as though they have found something truly special and rare. The repetitive nature of the chorus emphasizes the overwhelming nature of the emotions that come with being in love, and the song ends on a hopeful note, suggesting that this feeling will continue to grow and flourish.