The song "Amfee" by Alex Gonzaga is a playful and humorous track that talks about the feeling of being popular and famous, particularly on social media. The lyrics depict someone who tries to portray a high-end lifestyle and trendy fashion choices just to impress others and gain attention. It criticizes people who are narcissistic and obsessed with their appearance, emphasizing the importance of staying grounded and not getting carried away by the illusion of popularity. Throughout the song, Gonzaga emphasizes that these people are only pretending and exaggerating their status, with references to fake branded items and artificial behaviors. She also adds her own personal experiences of being misunderstood and judged for her sister's fame, using satire and self-deprecating humor to address her own perceived feelings of being a "big star" but unrecognized. The phrase "Amfee Amfee Amfeeling" is a recurring line in the song that serves as a playful and catchy hook. It is meant to imitate the sound of someone trying to emphasize their own importance or grandeur, but in a comical and exaggerated manner. Overall, "Amfee" can be seen as a satirical critique of the self-centered and superficial culture that can be prevalent on social media platforms. It encourages listeners to keep a sense of authenticity and humility rather than getting caught up in the obsession with popularity and appearance.