The song "Timberlan'd Up" by Apollo Brown & Joell Ortiz explores themes of authenticity, perseverance, and staying true to oneself in the music industry. The lyrics reflect the artists' frustration with the current state of hip-hop and the lack of substance and talent they see in many artists today. The song begins with the line, "If this was my first impression, I'd be not impressed," suggesting that the current generation of artists has skipped foundational steps in their careers, leading to a lack of depth and originality in their music. The line "These niggas rock a dress" criticizes the trend of artists prioritizing fashion over the content and skill of their music. Joell Ortiz goes on to express his love and dedication to hip-hop, referencing his past experiences with Rocawear, a clothing brand associated with the golden age of rap and hip-hop. He emphasizes his authenticity and commitment to the genre, stating, "I'm hip-hop to death." The artist also criticizes the lowering of standards within the industry, highlighting his own distinct style and talent. The chorus, "That's the way you get Timberlan'd up," refers to the brand Timberland, known for its rugged and durable boots. The phrase suggests that if artists continue to act inauthentically or contradict their tough image, they will face consequences and potential backlash, as if they were "getting Timberlan'd up." It implies that only those who truly embody the spirit of hip-hop and stay true to themselves will be respected and successful. Royce Da 5'9's verse further reinforces the theme of authenticity and addresses those who underestimate him or try to test his skills. He compares his mental strength and preparation to that of his father and references his hometown of Detroit (The D). Royce asserts that he is highly skilled and mentally sharp, just as his father was, and challenges anyone who tries to play with him. The lyrics also touch on the importance of self-reliance and hard work. Royce mentions that he received no handouts and built his success on his own. He references his struggles in the industry, watching the "wheels fall off," but continues to persevere. He warns his enemies that he has a network of loyal associates who would protect him without hesitation. In summary, "Timberlan'd Up" by Apollo Brown & Joell Ortiz is a commentary on the state of hip-hop, the artists' commitment to the genre, and the importance of authenticity and hard work. It criticizes the lack of substance and talent in mainstream music while asserting their own skills and dedication. The chorus serves as a warning that those who act inauthentically will face consequences and be exposed.
