"30% Off!" by Best Frenz, Joywave, and Jason Suwito is a song that explores the themes of youth, invincibility, and self-reflection in the face of commercialism and societal pressures. The lyrics depict a sense of youthful energy and confidence, symbolized by being young and healthy. The idea of invincibility and not needing rest for long reflects the careless and carefree nature of youth. However, the song also suggests that this mindset doesn't last forever, and self-reflection and questioning start to creep in. The lyrics mention sitting indoors and deserving it all, possibly referring to the comfort and convenience that modern society offers. The commercial advertising offering "30% off" adds to the sense of consumerism and superficiality, questioning the value and absurdity of materialism. The search for keys and running to the car or store portrays the hustle and bustle of everyday life, but the narrator finds the whole situation bizarre and ironic. As the song progresses, the realization starts to sink in that there is nothing funny in this mindset. The lyrics suggest that when one starts thinking and reflecting, it becomes tragic. This implies that the initial feelings of invincibility and confidence are shattered as one begins to understand the deeper implications of their actions and choices. The song also touches upon resilience, non-conformity (non-smoker, gluten-free), and the odds that one faces in life. It suggests that any change shows a lack of bravery, criticizing the tendency to stick to familiar routines and avoid taking risks. The lack of bravery is even seen as a betrayal of patriotism. The repeated line "We made a big, big mess" highlights the consequences of our actions and the mistakes one makes in life. It could refer to the societal mess we have collectively created or personal mistakes that individuals make. It also calls for forgetting the rest, possibly suggesting that dwelling on the past or societal problems isn't productive and moving forward is essential. Overall, "30% Off!" is a thought-provoking song that challenges the listener to question societal norms and the superficiality of materialism, while also exploring themes of youth, invincibility, and self-reflection.
