The song "ICYMI" by Cashinova is about overcoming obstacles and staying focused on your goals, despite the negativity and disapproval of others. The lyrics suggest that the artist is unbothered by the hate and criticism from outside sources, as he values his family, friends, and motivation above all else. The artist emphasizes the importance of staying true to oneself and not letting others bring you down. The chorus "Just in case you missed it" is a defiant declaration that the artist is not afraid to show off his success and confidence, even in the face of adversity. The verses also touch on themes of resilience, perseverance, and determination in the face of challenges. Overall, the song promotes a message of self-assurance and self-belief in the face of detractors.