The song "Bad" by David Guetta is about embracing one's rebellious and non-conforming nature. The lyrics express the sensation of feeling empowered and alive by indulging in behaviors that society may view as "bad." It explores the pleasure and satisfaction derived from pursuing one's desires and not conforming to societal norms. The song suggests that the protagonist finds joy in going against the expectations and rules set by others. They ask why it feels so good to be deemed "bad" and provoke the wrath or disapproval from others. It implies that taking risks and embracing a rebellious nature can bring a sense of freedom and fulfillment. The repeated lyric, "Why does it feel so good? So good to be bad," expresses a sense of wonder about the joy derived from defying conventions. The lyrics also convey confidence and assertiveness, as the protagonist asks why their actions make others mad or envious. Overall, "Bad" encourages listeners to embrace their authentic selves, to pursue what brings them happiness, and to not be afraid of society's judgment. It suggests that being true to oneself and going against the grain can lead to a fulfilling and satisfying life.