The meaning of David Hasselhoff's song "You've Lost That Lovin' Feeling" is about a deteriorating relationship and the loss of the love and passion that was once present between two people. The song expresses the singer's realization that his partner no longer shows the same affection and tenderness as before. In the lyrics, the singer notices that his partner never closes their eyes or shows any tenderness when they kiss, indicating a lack of intimacy. The singer also mentions how there is no longer a welcoming look in their partner's eyes when he reaches out to them, and they begin criticizing him for small things he does. The singer feels the sadness and wants to bring back the love and passion they used to have. He expresses his willingness to do anything, even getting down on his knees, if his partner would love him as they once did. The lyrics highlight the extraordinary and rare love they had, emphasizing its significance and rarity. Ultimately, the song speaks of the desperate desire to revive the lost love, as the singer realizes it's slipping away. The repeated phrase "Bring back that lovin' feelin'" emphasizes the yearning for the lost connection and highlights the desperation to rekindle the love that has faded away. Overall, the song tells the story of a relationship on the brink of collapse, where the singer pleads for the return of the love and affection that has been lost. It conveys the pain and longing one feels when faced with the realization that their relationship has changed and the desire to bring back what was once cherished.