The song "La Fortuna" by Don Backy talks about how despite fame and fortune not bringing happiness, being with the person you love is all that matters. The singer expresses that fame and fortune are not important if they do not have the love of their significant other. They realize that true happiness comes from being with the person they love, rather than material success. The lyrics question the purpose of having fame and fortune when one cannot find love, emphasizing that love is the most important thing in life. The singer feels a sense of emptiness when they cannot find love, highlighting the importance of love and relationships over material wealth and success.