Ernest Tubb's song "Do It Now" is about seizing the moment and not waiting for love. The lyrics express a sense of urgency and a desire for immediate affection. The song's story revolves around a person who is longing for romantic gestures from their partner. The singer pleads with their significant other to kiss, want, hold, and love them now, rather than waiting for a future time that may never come. They emphasize the importance of showing love and affection in the present, rather than waiting until it's too late. The lyrics also touch upon the fear of growing old and missing out on the love and connection that could be shared. They express a concern that as time passes and they age, they may not be able to fully appreciate or enjoy the love that could be experienced together. The song suggests a desire for deep connection and intimacy, encouraging the idea of living in a lover's land, walking in the moonlight, and creating a paradise with their partner. It conveys the message that love should be cherished and not taken for granted. Overall, "Do It Now" is a heartfelt plea for immediate love and affection, emphasizing the importance of living in the present and not waiting for the perfect moment to express and experience love.