The song "I Like It" by Gerry and The Pacemakers is a joyful and lighthearted love song. The lyrics express the singer's deep affection and attraction towards someone they are in a relationship with. The song highlights various things the singer likes about their partner, such as the way they run their fingers through their hair, tickle their chin, and let them come in when their mom is not around. The singer also appreciates the words their partner says and the actions they take, like straightening their tie and winking their eye. The singer acknowledges their mutual liking for each other and expresses their desire for more affectionate gestures, asking their partner to repeat them and drive them insane with kisses. The song emphasizes the happiness and excitement the singer feels when they are with their partner, describing it as a funny feeling. They confess that their liking for the partner increases every day and they adore hearing their partner express the same liking for them. The lyrics exude a feeling of joy, contentment, and affection. In the later part of the song, the singer asks their partner about their desires and suggests that the world was made for both of them. Overall, "I Like It" is a cheery and catchy track that celebrates the bliss of being in love and enjoying the simple pleasures of a relationship.