The song "My Malt's Playin' Tricks On Me" by the Geto Boys is a promotional track for St. Ides Malt Liquor. The lyrics depict each member of the group talking about their love for St. Ides and how it is the only malt liquor they trust and enjoy drinking. The song starts with Scarface sitting alone in his room, enjoying his meal while contemplating on the St. Ides commercial they are about to do with DJ Ready Red. DJ Ready Red informs Scarface about the St. Ides commercial and the need to promote their brand. Scarface then proceeds to explain the importance of choosing St. Ides Malt Liquor by emphasizing that if you don't get St. Ides, you're not getting what you paid for. He proudly announces that he is part of the St. Ides team and warns not to overindulge in the drink. Willie D follows by expressing his love for St. Ides and mentions how drinking it makes him feel bold and strong. He encourages others to join him in emptying their glasses and enjoying the smooth taste of St. Ides. Bushwick Bill continues the narrative by stating that he prefers St. Ides and does not tolerate any other drink. He mentions that the potency of St. Ides gets him into a state of excitement and hype, particularly mentioning the "crooked I," which is a nickname for St. Ides brew. The song concludes with the reminder that if someone is not drinking St. Ides and experiencing the same enjoyment, their mind is playing tricks on them. Thus, the Geto Boys are advocating for the superiority and enjoyment of St. Ides Malt Liquor. Overall, the song serves as a promotional tool for St. Ides by emphasizing its taste, potency, and superiority compared to other drinks in the market.
