The song "Помада" by Gidayyat & ozmany talks about the trend of lip augmentation and the wild behavior of some young women in clubs. The lyrics suggest that these women are more interested in appearance and superficial things like lipstick rather than love or bravery. The song also touches on various topics like materialism, money, and personal experiences. The lyrics mention the desire for cash and the narrator's internal struggles. The song includes references to popular culture and mentions Lucy, possibly referring to a person or character. The chorus repeatedly emphasizes the obsession with lipstick, with the word "помада" (Russian for "lipstick") being repeated throughout. There are also references to specific moments and experiences, such as observing someone smoking a cigarette and their red eyes, and a romantic encounter that is transient and potentially forgotten by the morning. The verses include lines that highlight the artists' confidence and assertiveness, showcasing their dominance in the music scene. The overall tone of the song is energetic and captures the youthful and rebellious spirit of the club culture. In summary, "Помада" portrays a picture of a trendy and hedonistic lifestyle, exploring themes of appearance, personal struggles, and the pursuit of materialistic desires.