GRIP's song "At What Cost?" explores themes of exploitation, ownership, and the struggles faced by artists in the music industry. The lyrics highlight the confusion and lack of understanding surrounding the history of racial violence, symbolized by the mention of nooses. Despite artists' sacrifices and contributions, their work is often undervalued and monetarily exploitative. The song delves into the personal experiences of GRIP, expressing the frustration of being an emcee in the industry. He reflects on the struggle to make ends meet, feeling empty despite his artistic achievements. The mention of "masters" refers to both the masters of the music industry who control and profit from artists' work and the historical context of slavery, subtly drawing parallels between the exploitation of artists and the historical oppression of Black people. GRIP confronts the harsh reality of the music industry, where financial success is often elusive and artists can be manipulated and used for profit. He acknowledges the pressures to continue making music despite the challenging circumstances and encourages listeners not to give up on their passions. The lyrics also touch on the materialism and superficiality of fame, with references to fashion and money. The song suggests that artists from disadvantaged backgrounds, like GRIP, must navigate a treacherous path, often resorting to drastic measures to survive. The cycle of violence and poverty in their communities perpetuates a never-ending struggle. The lyrics also hint at the enticement of success and wealth, casting a critical eye on the sacrifices and compromises artists must make to achieve recognition. Ultimately, "At What Cost?" calls for change and the need for artists to take ownership of their art, both creatively and financially. The lyrics express a desire to bring down the existing structures that exploit artists and create new systems that empower them. The song's message is one of resistance, dismantling the status quo, and fighting for creative freedom and equitable treatment in the music industry.
