"Its Goin Up" is a song by Gucci Mane featuring Dready. The lyrics depict Gucci Mane's lavish lifestyle, success, and status within the rap industry. He boasts about his wealth, expensive cars, and jewelry. The song begins with Gucci Mane mentioning "Spaghetti Junction," which refers to a complex highway interchange in Atlanta. He compares his drop-top Ferrari to a headless horse, emphasizing its speed and power. Gucci also mentions his skills in the kitchen, suggesting that he is skilled at cooking drugs or "water whipping." Throughout the song, Gucci Mane references his luxurious lifestyle, including his expensive jewelry and cars. He talks about making large amounts of money and counting up a hundred thousand dollars. Gucci Mane mentions his "Old School" car, which causes envy from others. The chorus expresses Gucci Mane's popularity and success, stating that his "feature price" is going up. This implies that other artists have to pay more to have him featured on their songs. Gucci Mane mentions Zone 6, which is a neighborhood in Atlanta where he grew up. The lyrics also touch on the street life and the consequences it can bring. Gucci Mane references a "drought" in the streets, suggesting a shortage of drugs. He mentions the risks and dangers of selling illegal substances and advises caution when choosing who to buy from. In the final verse, Gucci Mane mentions helicopters and outrageous prices, possibly alluding to the drug trade. He continues to boast about his wealth, mentioning expensive cars and fashion. Gucci Mane ends the song with a mention of partying and throwing up, possibly indicating a wild and extravagant lifestyle. Overall, "Its Goin Up" showcases Gucci Mane's confidence, success, and extravagant lifestyle while also addressing the realities of the street life. The lyrics highlight his wealth, fame, and influence in the rap industry, painting a picture of a flashy and extravagant lifestyle.