"Keep It Real" by Gucci Mane is a song where the artist asserts his dominance and authenticity. He emphasizes the importance of staying true to oneself and not being influenced by others or their opinions. In the first verse, Gucci calls out someone named Guwop, possibly a reference to his own nickname. He states that he will physically confront Guwop for disrespecting him. He also mentions his crew, the Gucci mob, and criticizes Guwop's tendency to engage in verbal attacks rather than physical confrontation. Gucci expresses his confidence in his own ability to deliver powerful lyrics and challenges anyone who wants a "hit" or a confrontation. In the chorus, Gucci talks about people who are financially struggling, referring to them as "broke as hell." He implies that he can see their struggle, even their "ribs," suggesting that they are not well-off. In the second verse, Gucci continues to assert his dominance. He dismisses claims by someone who says they had relations with his partner, stating that it doesn't bother him because he has money ("M"). He suggests that he could harm his enemies if he wanted to, using metaphors like breaking their heads or hooking a thrower back in. Gucci also mentions that he is known by his stage name, while the person he's addressing is unknown ("NeverHeardOfHim"). The chorus repeats the theme of financial struggles, emphasizing that both men and women are experiencing this hardship. In the outro, Gucci asserts his success and wealth. He declares himself a selfmade millionaire and talks about his involvement with other people's romantic partners. He also mentions that while he is focused on accumulating wealth (eye on "100 M's"), he isn't concerned about any beef or conflicts ("beef in the can") because he is the CEO and expects to face challenges. Overall, "Keep It Real" is a song where Gucci Mane celebrates his authenticity and success while also dismissing those who try to undermine him. The track showcases his confidence and assertive attitude.
