The song "Losin" by Gucci Mane talks about various aspects of losing, whether it's in relationships, gambling, or other situations. The lyrics express Gucci Mane's perspective on losing and how it affects him. In the chorus, he mentions that people around him are losing while he remains in control. He talks about cruising in his car and losing the top, implying that he might be showing off his wealth through luxury vehicles. He also references gambling in Las Vegas, indicating that he is not having much luck winning. Buying a ten pack could refer to purchasing drugs, and he hopes that it's not a loss. Gucci Mane then mentions betting with women, claiming that they are losing. He also mentions a bad bitch who doesn't like losing, possibly referring to a confident and independent woman. He warns others not to try him, as he could easily lose control and become violent. He tells a female companion to carry a weapon for protection. The second verse starts with Gucci Mane expressing his frustrations with a woman who looks extremely attractive but also makes him mad. He describes her from head to toe, including her nails and a tail like a whale, possibly referring to her curves. He mentions sending packs in the mail, implying involvement in drug trafficking. Gucci Mane claims to be more connected and informed than the postal service. When his drugs reach Atlanta, he feels like his number has fallen, suggesting that he has achieved success in his illegal activities. He brags about catching drug deals before getting arrested and his lack of concern for law enforcement. He mentions being prepared to sell drugs in hotels if other plans fail. He mentions his wealth, having a house in the hills and a penthouse. Gucci Mane compares himself to Derek Farrell, possibly referring to a drug dealer with a similar reputation. He mentions his mother moving him to East Atlanta, drawing a parallel to the TV show "The Fresh Prince of Bel-Air." He claims to have sold a significant number of drugs and wonders why others are broke. Gucci Mane ends the verse by declaring his presence with his signature catchphrase, "It's Gucci!" The third verse starts by mentioning rappers who try to emulate Gucci Mane's style, but he dismisses them, claiming they are fake or weak. He references Boosie, a rapper who faced a murder charge, and Stanley Tookie Williams, who was executed for multiple murders. He mentions someone addicted to drugs, alluding to the character Pookie from the movie "New Jack City." Gucci Mane talks about balancing his music career with drug dealing, stating that people should salute or shoot him when they see him walking. He brags about selling various illegal substances and consuming lean, a mixture of codeine and promethazine often associated with Houston's hip-hop culture. He mocks other rappers and their actions, particularly one who dances like Missy Elliott in his music videos. In the last part of the verse, Gucci Mane talks about his expensive watch, an Audemars Piguet worth $90,000, and mentions the rocks (diamonds) he added to it, which cost him an additional $160,000. The outro contains random statements from Gucci Mane, highlighting different scenarios of losing or being lost. He mentions losing at the casino, losing his belongings, losing track of his thoughts, and someone losing their mind. He also mentions smoking Kush (a type of marijuana) and misplacing his keys. The outro ends with Gucci Mane claiming victory and asserting his identity with his catchphrase, "It's Gucci!"
