The song "My Chain" by Gucci Mane is about the rapper's love for his chain and the status and success it represents. The lyrics emphasize his wealth and the attention his chain attracts from both women and haters. Gucci Mane boasts about his expensive jewelry, specifically his Jacob & Co. watch, which he describes as "fruity," and asserts that his chain is off the chain, meaning it is extraordinary and impressive. He also mentions his affiliation with the street lifestyle, but clarifies that he is only interested in showing off his chain rather than engaging in gang activity. The chorus repeats the phrase "My chain, my chain, don't you like my chain mayne?" to emphasize the importance of his chain and how it defines his image. Gucci Mane wants to be recognized and appreciated for his chain, which he perceives as a symbol of his success and personal style. In the last verse, featuring Black Magic, the lyrics shift to focus on the experience of obtaining the chain through robbery. Black Magic describes the diamond-filled Jesus piece on his chain and the attention it garners. He presents himself as a fashionable figure who is sought after by robbers because of his valuable jewelry. Overall, the song displays Gucci Mane's pride in his wealth and the value he places on material possessions, particularly his chain, as a representation of his success in the music industry.