The song "Turn Up" by Gucci Mane is about his lavish lifestyle and success. He boasts about his expensive cars, such as his Bentley and Rari, and compares them to where others' cars could have been. He mentions being hated by many, similar to 50 Cent, but this doesn't affect him as he is focused on his own success. Gucci Mane also talks about his activities in the drug trade, referencing his connections with El Chapo's gang and his ability to freely move around in the hood. He brags about having large amounts of drugs and money, as well as his ability to give advice to young people while cooking up drugs. In the second verse, Chief Keef joins in and raps about his own lifestyle. He mentions money, Hennessy, and being part of a group called the Klan. He talks about his past drug habits but claims to have moved on from that lifestyle. Throughout the song, there is a sense of confidence and bravado, with both Gucci Mane and Chief Keef asserting their dominance and success. The overall theme is about living a luxurious and extravagant life, surrounded by money, drugs, and a sense of power.
