The song "Hold It Down" by Gudda Gudda is a reflection on his journey and rise to fame in the music industry, as well as the loyalty and support he expects from his friends and crew. The lyrics touch upon various themes, including trust, betrayal, determination, and gratitude. In the first verse, Gudda Gudda acknowledges that life is good for him and expresses his commitment to staying focused in the ever-changing music game. He notices that some of his childhood friends have become distant once he achieved fame. Despite the changes, he remains true to himself and his dreams, emphasizing the importance of trust and belief in one's aspirations. The chorus, "Damn it