The lyrics of Hooligan Chase's song "Maybe It's Maybelline" describe the artist's drug use and sexual exploits. He boasts about his lifestyle, referencing dropping his children on a woman's face, and suggests that he is popular with both men and women. He also mentions his obsession with drugs, particularly lean, and his American dream of being able to indulge in them freely. The title of the song, "Maybe It's Maybelline," references a popular advertising slogan for Maybelline cosmetics. The phrase suggests that the things the artist is experiencing may be artificial or the product of fantasy, much like the advertising promises of cosmetics. Overall, the song celebrates a reckless, hedonistic lifestyle, with a focus on drugs, sex, and material possessions.