"The Announcement" by Jay Electronica is a rap song that showcases his lyrical ability and confident demeanor. The lyrics convey a sense of superiority and the idea that Jay and his crew are on a higher level than others in the rap game. The song begins with Jay asserting his dominance, stating that his view is aerial while other crews are inferior. He refers to his crew as "MC Killers, Milk & Serial," using a play on words to convey their skill in killing other MCs. He dismisses any criticism and suggests that even with holes in their fitted hats, his critics will still be trying to connect the dots. Meanwhile, his crew causes a frenzy at their shows, freezing the critics in awe. Jay then introduces the concept of the night before something significant, referring to it as the "coming." He uses vivid imagery of sugar plum candy-coated lines for the "dummies," which can be interpreted as catchy and addictive lyrics designed to entice listeners. He mentions hieroglyphics and shrines, implying that there are hidden meanings and messages in his music. He clarifies that he is not part of the illuminati but acknowledges the focus on financial success. The next verse highlights Jay's deep thinking and appreciation for the intricacies in life, comparing his mind to a detailed picture. He acknowledges the success and influence of the Roc Nation label, also known as Roc-A-Fella Records. The elegant celebration he refers to signifies the impact and ripple effect their achievements have had globally. Jay emphasizes his elevation and title as the newly appointed ruler, whose actions go unnoticed. He playfully suggests that saying his name on a record is like starting World War III, indicating the impact he can have on others' careers. He compares dominating the rap game to putting someone in a box, like the Warner Bros logo seen before movies. Jay further states that he is unfazed by anyone trying to cause trouble for him and lists several popular platforms where he can expose his opponents, such as Twitter, Facebook, and YouTube. The song continues with Jay emphasizing his status, mentioning prominent hip-hop websites like Rap Radar, Nahright, and 2DopeBoyz. He suggests that his opponents' plans are destined to fail, as their guns are borrowed and their time is limited. Jay declares that he and his crew are living in the future and offers a metaphorical tissue for his opponents' sorrows. Overall, "The Announcement" serves as a lyrical showcase for Jay Electronica while exuding confidence and asserting his supremacy in the rap game. The song also contains references to his affiliation with Roc Nation and his ability to dominate and expose his opponents.
