The song "They Know" by Jelly Roll is an upbeat and energetic track that showcases the artist's love for whiskey nights and his pride in his city. The lyrics convey a sense of confidence and enjoyment of the party lifestyle. In the song, Jelly Roll starts by declaring that it's time to be up and highlights his status as the hottest artist in the city, claiming that he's on fire. He expresses his fondness for whiskey nights and how they make his heart race and bring excitement to his weekends. He loves the unpredictability of these nights and prefers them over other options. Throughout the song, Jelly Roll also references his southern roots and the influence of whiskey, weed, and Waffle House in his upbringing. He describes himself as a bad guy and compares his love for his city to playing for the Titans (referring to the Tennessee Titans football team). He embraces a rock'n'roll and rebellious lifestyle, with his city fragrance smelling like fresh-lit reefer (marijuana). The song also features Alexander King, who joins Jelly Roll in celebrating their reputation in every bar in town. They consider themselves professional alcoholics and true party-goers. They enjoy being surrounded by attractive women who are tattooed and enjoy drinking whiskey. They pride themselves on their ability to have a good time and shake up the city whenever they go out. The lyrics also touch on the lifestyle of being on the road and the challenges that come with it. Jelly Roll mentions his dedication to bad bitch bartenders, inviting them to join him and enjoy a drink. He acknowledges the recognition he receives for his music and the impact he has on the city. The song's chorus emphasizes Jelly Roll and Alexander King's preference for spending time with people who are actively living their lives and trying to achieve their goals. They enjoy being the life of the party and leaving a lasting impression wherever they go. The repeated phrase "Motherfucker, let's roll" is a call to action, urging others to join them in their lively and unconventional lifestyle. At the end of the song, Jelly Roll reflects on his upbringing and the struggles he has faced. He mentions living in apartments and trailer parks and being involved in selling drugs. Despite his circumstances, he embraces his roots and acknowledges that it has shaped him into who he is. He admits that he cannot help his upbringing, but it has been an integral part of his identity. In summary, "They Know" by Jelly Roll is a song about embracing a party lifestyle, pride in one's city, and the impact of one's upbringing on their identity. It conveys a sense of confidence and celebrates the enjoyment of whiskey nights, surrounded by attractive women and good friends.
