"Keep On Lying" by Jessie Ware is a song about being in a relationship where the truth is being hidden and the narrator is choosing to ignore the reality. The lyrics suggest that the narrator is willing to turn a blind eye to any potential deception because they are deeply in love and enjoying the feeling it brings, even if it may not be genuine. In the first verse, the narrator expresses their desire to remain ignorant by keeping their eyes closed and not wanting to see where the relationship will go. They trust their partner to lead them and give them directions. The pre-chorus reflects the internal conflict within the narrator. They admit that this relationship feels like a mix of heaven and hell, unsure if it's real or not. The chorus emphasizes the narrator's willingness to remain in denial. They state that if this connection isn't love, they prefer not to know the truth. In the second verse, the narrator acknowledges that they don't want to hear the truth or face reality. They are content living within a fantasy, as long as they can continue to believe that everything is as it seems. The bridge repeats the plea to be lied to, suggesting that the narrator prefers the comfort of their illusions and would rather be deceived than face the truth. The variation of the chorus reaffirms the narrator's stance, emphasizing their desire to remain oblivious and continue to believe in the love they feel, regardless of the potential deception. Overall, "Keep On Lying" explores the theme of self-deception in a relationship and the desire to cling to a feeling rather than confront the painful truth.