The song "Personal" by Jesto is about his journey in the music industry, his struggles, and his determination to keep improving. The opening dialogue is between Jesto and someone who is frustrated with him for apparently killing all the other rappers in Italy. Jesto acknowledges his ability but is unsure of how to "get himself together." The lyrics then delve into Jesto's philosophy on life and his unique style of rap. He compares his flow to a pump and his rhymes to bombs, while dismissing the rap of others as lacking energy or skill. Jesto recounts his rise from last place to becoming successful in the industry and even getting the attention of some of the females in his life. Despite his success, Jesto acknowledges that he is still human and can sometimes feel down. However, he asks that people respect his "personal" space and not try to interfere. The song ends with him acknowledging his fondness for Personal brand cigarettes and how he consumes life in the same way. Overall, "Personal" is a boastful yet introspective song that showcases Jesto's unique style and his view on life and music.