The song is an ode to the hardworking, patriotic, and country-loving people of America. Josh Thompson sings about the small town and big city people who are united by their love for the good book, good times, and a good long hard rain. The lyrics mention shooting shotguns, facing the flag, and twisting caps off when they hear Hank Williams Jr. The song celebrates their hard work, love for God, and appreciation for country music icon Hank Williams Jr. who has been a significant influence on the country music community. The term "Hank crankin' people" is a reference to those who are passionate about Hank Williams Jr.'s music and his legacy. Overall, the song paints a picture of a proud and loyal community who love their country, their music, and their way of life.