The song "It Ain't So" by Juice WRLD is about heartbreak and betrayal. The lyrics tell the story of a relationship gone wrong, with the protagonist pleading for the person they love to not leave them. There are references to paying for someone, suggesting that the relationship may have involved a transactional aspect. The song expresses the pain and desperation of someone who has been left behind, feeling lost and abandoned. The protagonist struggles to come to terms with the fact that the person they cared for is no longer with them, and they express disbelief and longing for things to go back to how they were before. The lyrics also touch on the theme of addiction, with references to someone making the protagonist "itch" but still finding them worth the struggle. The song captures the emotional turmoil of a broken relationship and the longing for things to be different. It reflects the feelings of loss and loneliness that many people can relate to.
