The song "Znam" by Klinac talks about feeling misunderstood and misrepresented by others. The lyrics convey a sense of frustration with people who think they know everything about the singer, when in reality, they only know surface-level information. The song touches on the pressure of living in a city where rumors and gossip spread quickly, and the need to protect oneself from the negativity of others. The singer expresses a feeling of being constantly judged and scrutinized, and the desire to retreat from the attention and drama. There is also a sense of mistrust toward new people and a preference for the familiarity and loyalty of a small, trusted circle of friends. Overall, the song conveys a message of staying true to oneself, avoiding the toxicity of others, and finding peace in the midst of the chaos and gossip. The lyrics reflect the struggles of navigating through social pressures and the importance of staying grounded in one's own truth.