The song "Cool" by Madison Beer is about a person who is infatuated with someone who appears to be very confident and self-assured. The singer is hoping that the person will come back and acknowledge their mistake, but they are also enamored with the person's cool and nonchalant attitude. The lyrics suggest that the singer is feeling vulnerable and drawn to the other person's appeal, despite knowing that they may not be good for them. The song captures the feeling of being captivated by someone who seems to have it all together, and the internal struggle of trying to resist their charm. It also explores the idea of longing for someone who may not be good for you, but who you are still drawn to.