The song "Cold Crush" by The Underachievers is about their love and pride for their city, New York, and their determination to bring back the raw and gritty sound that was prevalent in the 90s. In the hook, Issa Gold declares his loyalty to his city and how the New York hip-hop scene is back on the map. He acknowledges the influence of older groups like Cold Crush Brothers and their impact on their own music. The lyrics also mention how they represent a conscious rap movement and will kill the competition without mercy. Issa Gold mentions his collaboration with his friend Lex and their determination to succeed. In the first verse, Issa Gold talks about his rise from the bottom through hard work and persistence. He mentions how his knowledge and awareness (represented by his "three eyes") help him navigate through fake personas and stay true to himself. He also mentions his ability to afford luxurious things like buying weed by the jar, but his focus remains on his music and expressing his talents. The second verse, delivered by AK, talks about his elevated lifestyle and the wisdom he has gained. He mentions his encounters with women and how his music and performances leave a lasting impact on his fans. He encourages others to live a stress-free life and to appreciate and learn from their experiences. He also mentions his journey to success and how he will continue to rise as the "king" of his craft. AK references his spiritual journey and how it has helped him stay grounded and true to himself, even in the face of the industry's attempts to control and manipulate. Overall, "Cold Crush" is a representation of The Underachievers' pride in their city, their dedication to their craft, and their desire to bring back the genuine and conscious rap aesthetic of the past.
