The song "Bling Bling" by UB40 criticizes the obsession with material possessions, specifically luxury jewelry and accessories. The term "bling bling" is a slang phrase that refers to flashy, extravagant, and often expensive jewelry. In the chorus, the singer sarcastically describes the satisfaction and importance people place on these material possessions. They use the word "bling" to represent the shine and allure of these items. The mention of an emerald cut ring and a chapparit (a type of bracelet) further emphasizes the focus on high-end jewelry. The lyrics take a darker turn when mentioning the cost of these items. The song highlights the exploitation and suffering that often goes into obtaining precious materials like gold and diamonds. The mention of fifty men dead for a golden chain or diamond ring is a metaphorical representation of the harsh conditions and even loss of life involved in mining and producing these luxury goods. The singer uses vivid imagery to convey the realities of the jewelry industry, including miners working in dangerous conditions and the impact on their families. The line "mined from below with sweat & fear, brought to a shine with a widow's tear" demonstrates the emotional and physical toll of the industry. As the song progresses, the singer questions the authenticity and significance of these possessions. They suggest that wearing items made from the suffering and deaths of others is not genuine or meaningful. Instead, they emphasize that true love and companionship are more important and valuable than any material possession, declaring, "If you really love me, then don't buy me a ring. All that I want is already here, sitting by my side, you got nothing to fear." Overall, "Bling Bling" sheds light on the hidden realities behind the glamorous jewelry industry, urging listeners to reconsider the true value and meaning of possessions and prioritize love over material wealth.
