The song "Artificial Life" by Ultravox explores the theme of societal conformity and the struggle for individuality in a modern, artificial world. The lyrics depict a scene where everyone, particularly the youth, is seen wearing clothes and accessories that conform to a certain style or trend. The opening lines describe how boys wear utility drag (clothing with a practical, utilitarian style) and girls carry identikits (picture identification kits) in their utility bags. These details paint a picture of a society where everyone tries to fit a certain mold and conform to a standardized image. The lyrics also mention refugees from suburbia laughing and examining each other's "gags," implying that even those who try to break away from societal norms still engage in superficial and conforming behavior. The chorus repeats the phrase "And it goes on all night, all night, And it goes on and on, the artificial life," emphasizing the repetitive and monotonous nature of this conformist lifestyle. The song continues to tell the story of Mary Mary, a character who gets confused by the pressures of conforming to societal expectations. She turns to alcohol and adopts a newsreel-like way of talking, suggesting that she tries to escape reality by imitating media and societal stereotypes. Mary Mary also experiments with various external factors such as divine light, chemicals, Warhol (referencing artist Andy Warhol), and even scientology (a controversial belief system) and her own sexuality, seeking happiness and fulfillment. However, she eventually realizes that these external influences only bring pain. The lyrics mention her running through these experiences before finally turning away from them. The repeated line "I've learned to be a stranger" suggests that the protagonist, possibly the songwriter themselves, has learned to distance themselves from this conformist lifestyle and values their own uniqueness. The lyrics conclude by expressing a sense of entrapment, as the narrator mentions that they should have left this artificial world long ago but their imagination fails to show them how to escape. The imagery of a whirlpool with seductive furniture symbolizes the irresistible allure of conformity, despite its suffocating nature. Ultimately, "Artificial Life" addresses the struggle to maintain individuality and authenticity in a society that values conformity and superficiality. The song's message urges listeners to resist the pressure to conform and to seek their own unique path in life.