"Through Alcantara. The Beauty of Innovation", is the name of the installation on display at the ADI Design Museum in Milan inaugurated on the occasion of the Car Design Award 2023: an award organized by the magazine Auto & Design since 1984. The creative installation is inspired by "Through the Looking-glass", a visionary novel by Lewis Carroll and sequel to "Alice in Wonderland". The name wants to recall the concept of crossing a border and discover, on the other side, a wonderful world to explore and be enchanted and inspired by. A three-dimensional and complete sensory experience, where Alcantara takes possession of space and can be touched, surpassed through the infinity of colors, textures and possible costumizations. @adidesignmuseum @AutoDesignMag Discover more https://www.alcantara.com/installation-through-alcantara-the-beauty-of-innovation-adi-design-museum/
