The song "Баю Бай" by JILLZAY features lyrics in Russian and explores themes of power, confidence, and living life on one's own terms. The lyrics touch upon various aspects of the artists' lives, such as their success, wealth, and influence. In the song, JILLZAY and the featured artists, Cheenah, Truwer, Six O, and 104, express their disregard for societal norms and rules. They assert their dominance and showcase their extravagant lifestyles, highlighting their material possessions and accomplishments. The lyrics also depict a sense of rebellion and nonconformity. The artists emphasize that they are not afraid to create chaos and disruption, and they enjoy being the center of attention. They seem to revel in their extravagant partying, alcohol consumption, and disregard for authority. The phrase "Баю Бай" is a play on the Russian lullaby "Bai Bai" and is used ironically in this song. Instead of a lullaby, it conveys a sense of defiance and a dismissive attitude towards any opposition or criticism they may face. Overall, the song conveys a message of self-confidence and independence. The artists assert their own power and challenge societal expectations, celebrating their own success and living life on their own terms.