Etana's song "Not 4 Sale" is an empowering anthem that celebrates self-love and embracing one's natural beauty. The lyrics express the artist's defiance against societal expectations and beauty standards imposed by others. Etana proudly declares that she is not built like a supermodel, and she wouldn't change anything about herself. She acknowledges that some people may criticize her appearance, but she doesn't care because she believes she is perfect in every way. She loves every aspect of herself, including the unique qualities of her hair, skin tone, body shape, and lips. Despite the pressure to conform to certain standards, Etana refuses to change who she is. The song also touches on the concept of beauty standards being set up by society. Etana recognizes that these standards are meant to make people feel like they need to alter themselves. However, she confidently asserts that she won't succumb to these expectations and will embrace her natural beauty. The lyrics also include a reference to the artist's Zambian heritage, expressing pride in being an African diamond and shining in her own unique way. The mention of rivers flowing for many generations could symbolize the strength and resilience of her roots. Overall, "Not 4 Sale" is a powerful message promoting self-acceptance, confidence, and the celebration of individuality. It encourages listeners to love themselves just the way they are and reject the notion that their worth is determined by society's standards.
