"Tell It Like It Is" is a song by the American R&B singer-songwriter Aaron Neville, released in 1966. The song portrays a story of love and communication in a relationship. In the lyrics, the narrator makes it clear that they are not interested in playing games or wasting their time with someone who is not serious. They emphasize that their time is valuable and they don't want to be involved with someone who behaves like a little boy. However, if the other person proves to be serious and sincere, the narrator is willing to love them. They encourage honesty and openness in the relationship, urging the other person to let their conscience be their guide. The narrator believes that deep down, the other person loves them and asks them to let go of their pride and admit their true feelings. The song also expresses the idea that life is too short to dwell in sorrow and that one should seize the opportunities for love and happiness. The narrator suggests that they should live their life to the fullest and pursue what they want. Overall, "Tell It Like It Is" is a plea for open and honest communication in a relationship, emphasizing the importance of sincerity and letting go of pride to find love and happiness.