Howard Jones's song "Say It Like You Mean It" is about the importance of individuality, open communication, and standing up for one's beliefs. The lyrics emphasize the idea that everyone has the right to their own opinions and thoughts, even if they differ from those of others. The song begins by acknowledging the significance of personal opinions and how they don't have to align with each other. It highlights the fact that no one knows everything and it's okay to have different perspectives. The lyrics also address the tendency to sometimes disrespect others unintentionally and encourages compromise and apologizing for any misunderstandings or hurt feelings. The chorus urges individuals to express themselves honestly and authentically. It encourages being truthful and straightforward, even if the message may be challenging or unpopular. The line "Fight on for all that you believe in" emphasizes the importance of standing up for one's beliefs and not being afraid to voice them. The second verse reflects on the initial stages of a relationship and the challenges of trying to impress someone by acting differently or suppressing one's true self. It acknowledges the frustration and hesitation that may arise from not being genuine. The bridge of the song suggests bridging the gap and finding common ground through conversation and understanding. It advocates for open communication and striving to see eye to eye with others, despite differences. Overall, "Say It Like You Mean It" promotes the idea of embracing individuality, expressing oneself sincerely, and maintaining respectful dialogue to build stronger connections with others.