"Smells Like Incense" by Jack Harlow tells the story of a man who has moved on from a past relationship and found success in his career. He reflects on how the woman he was with had a certain allure and gimmick to her, but he ultimately realizes that she isn't significant enough for him to trip over. He prefers the simple pleasures in life, like drinking Tito's vodka mixed with cranberry juice. The second verse talks about a girl who the protagonist is casually seeing, but he doesn't have any real interest in her beyond physical attraction. He mentions how he knows he's lost his innocence due to alcohol and his promiscuity. Despite wanting to take things slow, he still falls into monogamy with this girl. The rest of the song paints a picture of the protagonist's lifestyle, with dirty clothes scattered on the floor and Polaroids on the door. He's busy with his career as a musician, traveling around the country and playing sold-out shows. He's surrounded by beautiful women, but he values the loyalty of his close friends. Overall, "Smells Like Incense" is a song about the pleasures and pitfalls of success, and how the protagonist navigates that lifestyle while still finding satisfaction in the simple things.