The song "Hitchcock" by Jack Harlow is about his success and how he's been working hard on his music while others have been slacking off. He talks about watching Hitchcock movies until he falls asleep and waking up to a beat. He also mentions how he has girls interested in him and how he's been traveling to different places. He shows his confidence in his ability to rap and puts down other artists who he feels are not putting enough effort into their music. He talks about the hipsters in his city who secretly love his music, but won't admit it because they used to be unpopular. The chorus talks about his comfort zone and how he's thinking about how to take his success to the next level. He mentions a girl he's with who has a great body and an outfit to match. In the second verse, he talks about how he's been trying to help his friends become successful too and says that others aren't making progress because they're wasting time. He encourages listeners to focus on their goals rather than getting distracted by short-term dreams. He also mentions checking horoscopes at night and falling in love with whatever you find, suggesting that people should focus on their passions and work hard to achieve their goals. Overall, the song is about Jack Harlow's journey to success and his determination to keep working hard to achieve his dreams.