The song "Not Looking Back" by Jelly Roll tells the story of his background and journey towards a better life. He was born and raised in Tennessee and had to hustle to make ends meet, resorting to selling drugs. He eventually got caught and spent time in jail, acknowledging that he brought it upon himself. However, Jelly Roll is determined to leave his past behind and move forward. He refuses to dwell on his mistakes and struggles, as he knows the hard work it took to get on the right track. He embraces the tough lessons he learned from his upbringing and the hustle his father taught him. The lyrics also touch on the competitive and sometimes dangerous environment Jelly Roll grew up in, where money and fame can easily consume people. He acknowledges that some of his peers have fallen victim to these temptations. Jelly Roll emphasizes that he is focused on the present and future, making improvements for himself and his loved ones. He acknowledges the sacrifices he made and the hardships he faced, but he firmly asserts that he will not look back. He highlights the determination and perseverance it took to overcome his struggles and aims to inspire others who may be going through similar experiences. Overall, "Not Looking Back" is a motivational anthem that encapsulates Jelly Roll's personal journey of growth, leaving behind a troubled past, and striving for a better future.
