In Joell Ortiz's song "New Era," the lyrics reflect a sense of confidence, pride, and authenticity. The song is about Joell Ortiz expressing his individuality and refusing to conform to societal norms. It also touches on themes of perseverance, success, and overcoming obstacles. The lyrics start with Joell challenging others who claim to be skilled in their "knuckle game" (fighting ability), implying that he is better than them. He also mentions how he doesn't chase after women and doesn't want to associate with people who are not genuine. The line "I still hop off trains then hop on planes, yeah every single state book me" highlights Joell's dedication to his craft and his willingness to travel and perform anywhere to pursue his music career. He asserts that no one has actually booked him for shows, emphasizing his skills and the demand for his talent. Joell continues to assert his talent and experience, mentioning his AK (assault rifle) and clever wordplay. He grew up differently from his listeners and references how his friends would bring guns outside for news coverage, indicating a tough environment. The lyrics also touch on personal loss, as Joell mentions someone named [?] whom he lost but didn't know how to properly mourn. He expresses regret and apologizes through his music. The hook, "7 and a half Yank New Era, it's all real underneath this 7 and a half Yank New Era," refers to a specific style of hat, the New Era 59FIFTY, which is often associated with hip-hop culture. Joell implies that underneath the hat, his authenticity and genuine self remain. In the second verse, Joell highlights his intelligence and confidence. He suggests that he was never raised as a fool or a sucker and dismisses those who consider him a threat. He metaphorically mentions pillow talk with birds (women) and hovering over money like vinaigrette, indicating his financial success. The lyrics criticize individuals who compromise their integrity to obtain financial gain by performing sexual acts for money. Joell emphasizes his refusal to engage in such actions. He boasts about his luxurious lifestyle, staying in hotels, and being bold with his actions, even engaging in disrespectful sexual encounters. Joell also comments on the materialistic values of others, suggesting that he doesn't need to flaunt his wealth or possessions. Joell expresses his talent and skill, comparing himself to professional race car driver Mario Andretti and referencing his childhood toy cars. He sees himself as mature and beyond petty concerns, contrasting himself with others who focus on materialistic pursuits. The lyrics include a reference to Barneys, a luxury department store, implying that some people are preoccupied with buying expensive items while Joell is focusing on more important things. In the last part of the song, Joell continues to assert his authenticity, challenging anyone who doubts his truthfulness to face consequences. He warns that the person underneath the hat (representing his identity) will retaliate if provoked. Overall, "New Era" is a song about Joell Ortiz's confidence, individuality, and refusal to conform to societal expectations. It also emphasizes his talent, success, and dedication to his music career.
