John Gabbana's song "Goin Up" is about his pursuit of money and success. He raps about his rough background and the struggles he's faced, but also his confidence in his ability to rise above it all. He mentions his love for taking chances and the importance of staying sharp and focused. He also references his bad habits and past mistakes, but ultimately emphasizes the importance of providing for his son and achieving his goals. Throughout the song, John Gabbana showcases his unique style and skill as a rapper.