The song "Once They Build A Starbucks Its Ova" by JPEGMAFIA is a politically-charged track that criticizes gentrification, cultural appropriation, and the presence of hipsters in the music industry. The lyrics express the artist's frustration with left-wing individuals who claim to be allies but end up hijacking and taking credit for black culture and art. The line "Any left-wing motherfucker / Trying to be your friend is the enemy" reflects the artist's belief that some liberals and hipsters pretend to support marginalized communities but actually exploit and oppress them. The lyrics also mention how these individuals try to gain approval from others (represented by doing backflips for a pat on the head) and emphasize their lack of credibility. JPEGMAFIA highlights the appropriation of black music, such as rock, blues, techno, soul, jazz, and R&B, which were originated by black artists but are often credited to white artists. The mention of Chuck Berry and Elvis is an example of this cultural erasure. The artist expresses frustration that black creators are excluded from their own creations, and their contributions are often overshadowed by others. The song also criticizes the mindset of hipsters who pursue various career paths but rarely aspire to be critics. The artist suggests that hipsters fail at other endeavors and turn to music criticism as a backup plan. They are portrayed as privileged and disconnected from the struggles of marginalized communities, spending money and flunking out of their pursuits while still holding influence in the rap industry. JPEGMAFIA takes a confrontational tone towards these hipsters, asserting that he will call them out and expose their behavior. The lyrics contain aggressive and explicit language, expressing the artist's frustration with their actions. The references to Grimes and gentrification imply his desire to confront and challenge these individuals directly. Overall, the song delves into the themes of cultural appropriation, exploitation, and the commodification of black talent, critiquing the presence and influence of hipsters in the music industry. It serves as a call-out to those who claim to support marginalized communities but contribute to their oppression.
