The song "So Cold" by Rhyman seems to be about his determination to succeed in the music industry despite facing challenges and criticism from others. The lyrics convey his confidence in his abilities as a rapper and his refusal to conform to the superficial elements of the industry, such as material possessions and shallow relationships. The song also explores his personal growth and perseverance in pursuing his passion for music. Additionally, Rhyman expresses his frustration with the current state of the rap game and the lack of authenticity in many artists. The overall message of the song appears to be a declaration of Rhyman's commitment to staying true to himself and his craft, and his rejection of the superficial aspects of fame and success.