The song "Rich Thoughts" by Rich Roman tells the story of a young person who grew up in a tough neighborhood and is trying to find a way to make it out and become successful. They reminisce about the struggles they faced growing up and the desire for wealth and love. The lyrics talk about the challenges of living in the projects, where violence and crime are prevalent. They also mention the loss of friends and the difficulty of finding a way out of the cycle of poverty and crime. The chorus repeats the desire for wealth and love, and the verses describe the harsh realities of life in the streets, including the pressure to join a life of crime for survival and the risks and consequences that come with it. Overall, the song reflects the struggle for success and the challenges of growing up in a disadvantaged environment in the United States.