The song "Carlos Rossi" by E-40 is primarily about the enjoyment and addiction to drinking Carlos Rossi wine, particularly within the context of the Bay Area rap culture. E-40, along with rapper B-Legit, express their love for the wine and the feeling of satisfaction it brings. The lyrics describe their frequent consumption of Carlos Rossi, with E-40 admitting to drinking it three or four times a day. He also mentions his addiction to the wine, stating that if he gets one more DUI (Driving Under the Influence), it could have serious consequences. Despite this, he continues to enjoy drinking it and even compares it to gin and tonic when it's time to get "erotic." The song also highlights the popularity of Carlos Rossi within their community and the reputation they have for drinking it. The mention of other members of The Click, their rap group, drinking the wine reinforces this notion. The lyrics also reference the affordability of Carlos Rossi, with a big bottle costing $5.99. Overall, "Carlos Rossi" represents E-40's and B-Legit's affinity for Carlos Rossi wine, their addiction to it, and how it has become a staple within their rap culture.
